Jul 1, 2010

My Best Seth Godin

There seems to be two schools of thought today in the way business is done. There is the somewhat traditional (I won’t say old school because the term makes me cringe) method, which is 8am to 5pm holed up in a cubical, or if you’re lucky an office. Then there is the new mobile way of doing business where business is done around the clock from where ever and at a moment’s notice, sometimes for just moments at a time.

Granted, some businesses, such as retail and customer service requires someone to be “on the clock” and “on post” during hours of operation, but that’s not what I’m talking about. I’m talking about marketing, advertising, writing, project management, graphic design - stuff like that. Why in today’s world people still require that type of business to be done holed up in an office or cubical, I will never understand. And especially when creativity is considered a job skill. I’ve been a product (or should I say victim) of both schools of doing business and I’ll tell you from firsthand experience, the fruits of the traditional method are few and of far less quality.

It's hard to think outside the box when all day long you're stuck in a box.

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